Search engines rely on
relevant text to
determine your website's
ranking. Include as much
text as possible and
stay away from graphic
intensive web pages. If
your site makes heavy
use of graphics and has
little or no text you
are sabotaging your
chances for TOP
rankings. Heavy amounts
of text is most
important on your
homepage! And make sure
to include your
keywords!
Fast Fact:
Place at least 250 words
of text on every page of
your website.
Keyword Suggestion Tool
This tool allows you to
find related keyword
search terms to be used
in your marketing
strategy. Not sure what
terms to bid on? Not
sure what terms to
optimize for? It is
crucial to target the
best phrases in terms of
traffic and competitive
nature when marketing
your site online.
Research a variety of
search terms related to
your site, including how
many times they were
searched upon in the
previous month.
Keyword Density
Analyzer
Use this tool to
determine the optimum
keyword density
percentage for any given
search engine. Keyword
density is the ratio of
a keyword or keyword
phrases to the total
number of words, or
depth of a page. Keyword
density is a critical
factor of search engine
optimization and to rank
at the most optimal
level, your keyword
density must not be too
high or too low. If at
all possible try keeping
the ratio close to 2-8%,
although each search
engine varies.
Is your domain name
listed in the engines?
Check to see the
visibility of your URL
in the major search
engines. It is important
to know the current
positioning of your
site, to initiate a
marketing plan down the
road. Being listed
initially in these
engines will assist with
future marketing
strategies and the
optimization of your
site.
Google Tools
These 4 Tools will
assist in evaluating
your domain name from
the eyes of the Google
Search Engine. Google
generates more search
engine traffic than any
other engine on the
Internet, and it is
imperative that your
site be crawled and
listed. By placing your
domain.com in the
appropriate text box,
you can determine what
pages have been indexed,
how many pages google
has picked up, the
number of links to your
site in Google and how
to develop more links in
Google.
Link Popularity Check
Link Popularity Analysis
is one of the best ways
to measure your site's
overall visibility. Link
Popularity refers to the
total number of links or
"votes" that a search
engine has found
pointing to your website
from other sites in
their database. This
free link popularity
tool will show you the
total number of pages in
the major search engines
that link to your site,
so you can see how your
site compares to
competitors and other
major online players.
Free Submissions
Use this tool to
initially submit your
site to the free search
engines. This will
assist in getting you
the links needed for the
search engine spiders to
crawl your site.