On The Avenues
search engine secrets revealed!
 

Web Site Promotion :: Tools

Search engines rely on relevant text to determine your website's ranking. Include as much text as possible and stay away from graphic intensive web pages. If your site makes heavy use of graphics and has little or no text you are sabotaging your chances for TOP rankings. Heavy amounts of text is most important on your homepage! And make sure to include your keywords!

Fast Fact: Place at least 250 words of text on every page of your website.
 

Keyword Suggestion Tool

This tool allows you to find related keyword search terms to be used in your marketing strategy. Not sure what terms to bid on? Not sure what terms to optimize for? It is crucial to target the best phrases in terms of traffic and competitive nature when marketing your site online. Research a variety of search terms related to your site, including how many times they were searched upon in the previous month.
 
Keyword Suggestion Tool

 

Keyword Density Analyzer

Use this tool to determine the optimum keyword density percentage for any given search engine. Keyword density is the ratio of a keyword or keyword phrases to the total number of words, or depth of a page. Keyword density is a critical factor of search engine optimization and to rank at the most optimal level, your keyword density must not be too high or too low. If at all possible try keeping the ratio close to 2-8%, although each search engine varies.

Search Engine World

 

Is your domain name listed in the engines?

Check to see the visibility of your URL in the major search engines. It is important to know the current positioning of your site, to initiate a marketing plan down the road. Being listed initially in these engines will assist with future marketing strategies and the optimization of your site.
 
 Yahoo
 Alta Vista
 AOL Search
 FAST
 DMOZ
 MSN
 
 Google
 Exact
 Ranking
 HotBot
 Lycos
 XdccSpy
 

Google Tools

These 4 Tools will assist in evaluating your domain name from the eyes of the Google Search Engine. Google generates more search engine traffic than any other engine on the Internet, and it is imperative that your site be crawled and listed. By placing your domain.com in the appropriate text box, you can determine what pages have been indexed, how many pages google has picked up, the number of links to your site in Google and how to develop more links in Google.
Total Pages Crawled by GoogleBot
Total Pages Now Listed in Google
Total Links to Your Site In Google
Google Link Development Tool

Link Popularity Check

Link Popularity Analysis is one of the best ways to measure your site's overall visibility. Link Popularity refers to the total number of links or "votes" that a search engine has found pointing to your website from other sites in their database. This free link popularity tool will show you the total number of pages in the major search engines that link to your site, so you can see how your site compares to competitors and other major online players.
Who's linking to your site?

 

Free Submissions

Use this tool to initially submit your site to the free search engines. This will assist in getting you the links needed for the search engine spiders to crawl your site.
Major Engines
Ah-Ha Altavista Google Fast GigaBlast MSN Goo Rex Splat
 
Directories
DMOZ GoGuides Gimpsy JoeAnt About.com Xoron Quango Colossus More
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