I receives over 95% of new client referrals from SEO ready web sites designed by OnTheAvenues -
Bette Zerba, RE/MAX Desert Living - www.centralphoenixliving.com

Realtors...Save $1000's By Consulting With An SEO Professional for your Web Sites and Your Blogs Or Have Us Do The Work For You!!

SEO SERVICES FOR REAL ESTATE
WEB SITES
Office Telephone: 623-242-8437

REQUEST an SEO REPORT FOR YOUR CURRENT WEB SITE

Let us be honest...there are many real estate web designers, and many real estate companies that offer free web sites to their agents, or those that provide you a template web site for a "few' bucks a month...but far and few ever achieve top rankings for their web sites. Developing a web site for real estate should be more then a url on your business card, but must be part of your full marketing campaign. When people are searching for a new home, they do not begin with your name, as you are an unknown realtor to them. They consumer begins with a simple search...such as new homes in Phoenix Arizona, or free Dallas mls search, or homes for sale in Atlanta. We develop new sites, or work on your existing site so that you are found by keyword phrases used by the consumer search.

A Real Estate Vertical Search

How do you ensure that your Real Estate Web site—now an essential marketing tool—is as effective as it can be at drawing home buyers and sellers and keeping them interested in all you have to offer? It’s how well a Real Estate Web site can draw repeat visitors that determines its “stickiness” in Internet-speak, and, ultimately, its success. It also depends on how SEO ready your Real Estate Web Site is designed to so that you secure top rankings on the major search engines for your keyword phrases

Having a Web site has evolved from great idea to absolute necessity for real estate practitioners who want to serve today’s net-savvy buyers and sellers. If you doubt the power of Web marketing, consider these statistics from the NATIONAL ASSOCIATION OF REALTORS® Profile of Home Buyers and Sellers:

• 74 percent of home buyers reported using the Internet during their home search.
• 15 percent of home buyers found their home on the Internet during 2004, up from just 4 percent five years earlier.
• 81 percent of home buyers who searched the Internet purchased their home with the help of a real estate practitioner, compared with 66 percent of those who don't search the Internet.
• Home buyers rank property information as the most important tool for a real estate Web site to have, followed by photos, virtual tours, interactive maps, neighborhood information, and your contact information.

My focus is on results. I can deliver the traffic and use Analytics; to get that traffic to take the action you want – whether it is more sales, more people opting in to your site, or calling you. Whatever “results” means to you.

Case Study: One of our sites has:

·Top rankings for the phrases “phoenix homes” (generic phrase) and “historical homes in phoenix” (specific phrase)

Analytics tells us:

·”phoenix homes” brings traffic but has only a 0.82% conversion rate.

·”historical homes in phoenix” brings less traffic but has a 6.67% conversion rate.

The Lesson Learned:

Add up the traffic from all your “minor” specific phrases — all with high conversions and compare it to the major traffic and low conversions from your generic phrases - you can learn where to focus your attention — on the phrases that convert! (Note: We wouldn’t even know about the specific phrase without Analytics)

Just a few examples of our SEO designed real estate web sites

Central Phoenix Living

The Phoenix condo and town home market was on the rise. With over 8000 condo's available and new condos for luxury living and urban living being sought, this web site focused on that one specific need. This allowed the Realtor to capture the ever growing need for searchers looking to move into condos, townhouses or high rises with main focus being central Phoenix areas. This seo ready real estate web site was built in 2 weeks and went 'live' on May 22, 2006. The site has achieved top rankings on all top engines and nets the realtor 95% of her new business

See the full results of top search engine placement for this real estate site

Historic Central Phoenix Homes

Laura B specializes in historic homes. Her free web site offered by her realtor was not being found on the engines and she was becoming frustrated with the template web sites offered to realtors for $49 dollars a month as she found again that her site was not getting listed. She decided that the best route was to have her own site that she could easily manage but one professional designed to meet her real estate specialty. This realtor web site has achieved top rankings on all major search engines in less then 3 months and nets over 200 page views a day.

Top Real Estate Careers

Realizing the success of the Century 21 Metro Alliance Bell Road office, the Corporate office requested a stand alone web site for Real Estate Careers offered by Century 21 Metro Alliance in the state of Arizona and their 6 new offices opening in Colorado. This site is geared to attract the real estate job market and actually receives more placements then the corporate web site had.

Internet Buyer vs. Traditional Home Buyer Study: The Real Estate World is Changing even Faster than You Think!

If you are one of the many Brokers or Agents that don't really believe that the Internet is "the way" in real estate today, perhaps the following data compiled and presented by Leslie Appleton-Young, Chief Economist and Vice President of the California Association of Realtors® (CAR®) in her analysis of the Real Estate Market in California for 2006 will get your attention.

If you believe that the Internet is the single most important factor in your future success, here's your continuing proof that you are correct. Ms. Appleton-Young and CAR® have compiled data of such import and enlightenment. This report is unequivocal evidence that if you are not on the Internet bandwagon and if you can't be found by people searching for homes on the Internet, you are completely "missing the boat" in the real estate business.

Here are just a few of the report's findings:
92% of Internet buyers found their agent on a web site; 63% found them through an Internet search engine; 0% of Internet buyers found their agent through brochures, flyers, yard signs or mailers to their home (does this tell you to spend more on Internet marketing and less on print?);

In 2000, 28% of people said that they used the Internet as an important part of their home-buying and selection process. In 2006, 70% said they did;

86% of home buyers started using the Internet as part of their process BEFORE they started looking for a specific home;the other 14% did after they started looking, but BEFORE they contacted a real estate agent; that means that 100% of buyers surveyed started looking at homes first, agents second. When you combine that finding with the already existing one that fully 81% of Internet buyers stay with the first real estate agent they choose to contact, you can see a powerful case for being able to have consumers find you, first;

Internet buyers spent an average of 4.8 weeks doing research before contacting an agent; traditional buyers only 1.7 weeks. That means an Internet buyer is better prepared and twice+ as less likely to waste your time;

Internet buyers bought a home on average after spending 2.2 weeks looking for a home with an agent; traditional buyers spent an average of 7.1 weeks; How high would your productivity be if you could spend 2/3 of the time you now spend previewing with clients and could dedicate it to selling and marketing, instead?

Internet buyers previewed an average of 6.7 homes with their agent (they had already eliminated ones they did not wish to see), traditional buyers previewed 15.4 homes; an average of just under nine fewer wasted showings per customer;

Only 3% of all Internet connections available at the primary computer used for the home-buying process were dial-up: Internet home buyers and searchers are not sticking with dial-up, just as they are not sticking with traditional methods;

The approximate distance between previous residence and new residence for traditional buyers was 25 miles; for Internet buyers, it was 242 miles (you can sell anywhere compared to traditional ways);
Number of agents an internet buyer interviewed, on the median: 1; Traditional buyers? 3. (Why would you want fewer auditions and more certain retentions?)

69% of Internet buyers said response time was extremely important.83% of those buyers chose email as their favored communication method with their agent. 0% chose "in person." (The Internet is the new "office visit.")

Internet buyers were more satisfied with their agents: 4.3 to 3.3 for traditional buyers, on a scale of 5 where 5 is "surpassed expectations."

35% of traditional agents listed "faster response time from my agent" as the one thing they would change, if they could, about their experience; Internet buyers? 0%!

Internet buyers were far more satisfied in every important researched category of satisfaction than traditional buyers were; when asked the number one reason for satisfaction with their agent, 91% of Internet buyers said that satisfaction was because their agent "was always quick to respond." Traditional buyers? Their number one reason was "worked hard on my behalf", chosen by 62% of them, leading us to conclude that traditional buyers did not find their agents "quick to respond."

And, ladies and gentlemen (a little drum roll, here, please), 97% of Internet buyers said they would use the same agent again. Traditional buyers? 50%. (Twice as likely to be satisfied and twice as likely to give a referral, wouldn't you think?)

FACT

Agents who sell via the Internet do not get as bogged down in unproductive chauffeuring to preview homes as traditional agents do;

Agents who utilize online marketing and have Internet buyers are more liked, more highly regarded, more likely to have a repeat sale with the client,

Agents selling to Internet buyers are likely to work only 2.2 weeks with a buyer before selling a property (vs. 7.1 weeks traditionally);

Agents committed to online marketing may be able to expand their market area to an average 242 mile radius of their location and remain effective due to online communication; people find you on the Internet, call you or email you, and use you to help them find a home in an area they may not know.

The money you may spend on brochures, ads, newspaper ads, and the like should be reconsidered and placed into Internet Marketing.

So, unless you are in a state of denial about the Internet's importance to real estate transactions, you need to do several things in your planning for this year, at minimum, if you want to be on the right side of these statistics.

You need to take most of the money you are spending on newspaper ads, brochures, glossy marketing pieces, etc., and invest it in your Online Marketing. Chances are good that you cannot possibly wisely spend all those dollars online; consider those savings as your bonus this year. It will be tough not seeing your comforting listings in the paper, but think of all the money you'll be saving! (And as more fuel for that fire, consider this: Ms. Appleton-Young's data also show that over 70% of people 65 and older read a daily newspaper, but only 35% of 24 year olds do. PRINT IS DEAD TO THIS GENERATION OF HOMEBUYERS!)

You need your own website showing your properties and you. What are you waiting for?

Just having a website or a page on your franchise site won't cut it; you must be able to be found by people searching for homes in your considerably larger e-neighborhood. The Internet is a really big place and chances are that you and your site may be lost in its hugeness.

And, you must be sure your web site is search engine friendly. Meaning, it can be developed and optimized so that it can out rank other sites. DO NOT be fooled by web site templates that are free, or made in such a way that they cannot achieve rankings. You need a site made by a Search Engine Optimizer (SEO Professional)...otherwise, you are just throwing money into nothing. Remember, you get what you pay for, and going for 'cheaper must be better' will not net you those top rankings which result in new prospects and thus, more sales and listings.