I receives
over 95% of new client referrals from SEO ready web sites
designed by OnTheAvenues -
Bette Zerba,
RE/MAX Desert Living -
www.centralphoenixliving.com
Realtors...Save $1000's By Consulting With An SEO Professional for your Web Sites and Your Blogs Or Have Us Do The Work For You!!
SEO SERVICES FOR REAL ESTATE
WEB SITES
Office Telephone:
623-242-8437
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SEO REPORT FOR YOUR CURRENT WEB SITE
Internet Buyer vs. Traditional
Home Buyer Study: The Real Estate World is Changing even
Faster than You Think!
If you are one of the many
Brokers or Agents that don't really believe that the
Internet is "the way" in real estate today, perhaps the
following data compiled and presented by Leslie
Appleton-Young, Chief Economist and Vice President of the
California Association of Realtors® (CAR®) in her analysis
of the Real Estate Market in California for 2006 will get
your attention.
If you believe that the Internet is the single most
important factor in your future success, here's your
continuing proof that you are correct. Ms. Appleton-Young
and CAR® have compiled data of such import and
enlightenment. This report is unequivocal evidence that if
you are not on the Internet bandwagon and if you can't be
found by people searching for homes on the Internet, you are
completely "missing the boat" in the real estate business.
OnTheAvenues has a proven track record for real
estate web site top placements.
Let
us be honest...there are many real estate web designers,
and many real estate companies that offer free web sites to
their agents, or those that provide you a template web site for
a "few' bucks a month...but far and few ever achieve top
rankings for their web sites.
Developing a web site for
real estate should be more then a url on your business
card, but must be part of your full marketing campaign. When
people are searching for a new home, they do not begin with your
name, as you are an unknown realtor to them. They consumer
begins with a simple search...such as new homes in Phoenix
Arizona, or free Dallas mls search, or homes for sale in
Atlanta. We develop new sites, or work on your existing site so
that you are found by keyword phrases used by the consumer
search.
A Real
Estate Vertical Search
How do you ensure that your
Real Estate Web site—now an essential marketing tool—is as
effective as it can be at drawing home buyers and sellers and
keeping them interested in all you have to offer? It’s how well
a Real Estate Web site can draw repeat visitors that
determines its “stickiness” in Internet-speak, and, ultimately,
its success. It also depends on how SEO ready your Real
Estate Web Site is designed to so that you secure top
rankings on the major search engines for your keyword phrases
Having a Web
site has evolved from great idea to absolute necessity for real
estate practitioners who want to serve today’s net-savvy buyers
and sellers. If you doubt the power of Web marketing, consider
these statistics from the NATIONAL ASSOCIATION OF REALTORS®
Profile of Home Buyers and Sellers:
-
74 percent of home buyers reported using
the Internet during their home search.
-
15 percent of home buyers found their
home on the Internet during 2004, up from just 4 percent
five years earlier.
-
81 percent of home buyers who searched
the Internet purchased their home with the help of a real
estate practitioner, compared with 66 percent of those who
don't search the Internet.
- Home buyers
rank property information as the most important tool for a
real estate Web site to have, followed by photos, virtual
tours, interactive maps, neighborhood information, and your
contact information.
My focus is
on results. I can deliver the traffic and use Analytics; to get
that traffic to take the action you want – whether it is more
sales, more people opting in to your site, or calling you.
Whatever “results” means to you.
Case
Study: One of our sites has:
·Top rankings for the phrases “phoenix homes” (generic phrase)
and “historical homes in phoenix” (specific phrase)
Analytics tells us:
·”phoenix homes” brings traffic but has only a 0.82% conversion
rate.
·”historical homes in phoenix” brings less traffic but has a
6.67% conversion rate.
The Lesson Learned:
Add up the traffic from all your “minor” specific phrases — all
with high conversions and compare it to the major traffic and
low conversions from your generic phrases - you can learn where
to focus your attention — on the phrases that convert! (Note: We
wouldn’t even know about the specific phrase without Analytics)
Just a few examples of our SEO designed real estate web sites
|
West
Valley Phoenix Homes
Teresa and
Trish needed a new web site. They were using the
freebie from their Century 21 office but was
finding that it was never found on the engines.
Their concentration was very specific, covering
the West Valley of the Phoenix metro area. With
a specific regional area, we designed them a
total seo ready real estate web site. We
included content for each town/city that covered
their area. In less then a month, they began
achieving top rankings and even better, new
clients.
See the full results of top
search engine placement for this Phoenix real
estate site
Luxury
Phoenix Homes
Bette Zerba wanted to concentrate on the Phoenix
luxury home market. As we had much success with
her other realtor web sites, she once again came
to us for assistance. We designed a site
specific for the Luxury home market. This
included searching for luxury home pictures,
articles that related to the luxury home market
and more. This site has gained top rankings
across all engines and brings in new client
referrals daily.
See the full results of top
search engine placement for this real estate
site
Phoenix
Commercial Property
Looking to
the commercial real estate market takes a new
effort of targeting the industrial buyer,
multifamily dwelling buyer and commercial real
estate buyer. The web site look we developed was
more 'industrial' then home buyer focus. We
developed this site to include all facets of
commercial real estate, latest news and lead the
buyer or seller to a free mls search for
available property.
See the full results of top
search engine placement for this real estate
site
Phoenix
Free MLS
This web
site concentrates on attracting the home buyer
who is searching for homes through the use of
the MLS. Many sites offer free MLS search, but
you have to fill out a form requesting much
information about yourself. We discovered that
the typical consumer searching fro homes did not
want to give out much information. But we also
knew that the realtor needed to know who was
searching fro homes. The site MLS access
requested just a name and email address. This
was captured and added to the realtors web site
database and she could then send our automated
emails thanking them for visiting as well as
offering her assistance. There is also a
secondary site designed under the realtors name
as the URL for name search by consumers
See the full results of top
search engine placement for this MLS real estate
site
Phoenix
Real Estate
The most popular of the many sites designed for
this realtor, it achieves the best in rankings
as well as is reached through all other existing
web sites owned by the realtor. Holding the most
in content, over 200 pages and over 2 years in
existence, it is that back bone that brings new
clients searching for homes. the entire
marketing for the 5 existing web sites all tied
in to the main resource. This allowed the
realtor to achieve multiple top placements for
the same keyword phrases on a specific engine.
The urls were different, but because of good SEO
for the real estate sites, she was found on the
top pages in many positions for the same keyword
phrases.
See the full results of top
search engine placement for this real estate
site |
|
Central Phoenix Living
The Phoenix condo and town
home market was on the rise. With over 8000 condo's available
and new condos for luxury living and urban living being sought,
this web site focused on that one specific need. This allowed
the Realtor to capture the ever growing need for searchers
looking to move into condos, townhouses or high rises with main
focus being central Phoenix areas. This seo ready real
estate web site was built in 2 weeks and went 'live' on May 22,
2006. The site has achieved top rankings on all top
engines and nets the realtor 95% of her new business
See the full results
of top search engine placement for this real estate site
Historic Central
Phoenix Homes
Laura B specializes in historic
homes. Her free web site offered by her realtor was not being
found on the engines and she was becoming frustrated with the
template web sites offered to realtors for $49 dollars a month
as she found again that her site was not getting listed. She
decided that the best route was to have her own site that she
could easily manage but one professional designed to meet her
real estate specialty. This
realtor web site has achieved top rankings on all major search
engines in less then 3 months and nets over 200 page views a
day.

Top Real Estate Careers
Realizing the success of the
Century 21 Metro Alliance Bell Road office, the Corporate office
requested a stand alone web site for Real Estate Careers offered
by Century 21 Metro Alliance in the state of Arizona and their 6
new offices opening in Colorado.
This site is geared to attract the real estate job market and
actually receives more placements then the corporate web site
had.
Internet Buyer vs. Traditional
Home Buyer Study: The Real Estate World is Changing even
Faster than You Think!
If you are one of the many
Brokers or Agents that don't really believe that the
Internet is "the way" in real estate today, perhaps the
following data compiled and presented by Leslie
Appleton-Young, Chief Economist and Vice President of the
California Association of Realtors® (CAR®) in her analysis
of the Real Estate Market in California for 2006 will get
your attention.
If you believe that the Internet is the single most
important factor in your future success, here's your
continuing proof that you are correct. Ms. Appleton-Young
and CAR® have compiled data of such import and
enlightenment. This report is unequivocal evidence that if
you are not on the Internet bandwagon and if you can't be
found by people searching for homes on the Internet, you are
completely "missing the boat" in the real estate business.
Here are just a few of the report's findings:
92% of Internet buyers found their agent on a web site;
63% found them through an Internet search engine; 0% of
Internet buyers found their agent through brochures, flyers,
yard signs or mailers to their home (does this tell you to
spend more on Internet marketing and less on print?);
In 2000, 28% of people said that they used the Internet as
an important part of their home-buying and selection
process. In 2006, 70% said they did;
86% of home buyers started using the Internet as part of
their process BEFORE they started looking for a specific
home;the other 14% did after they started looking, but
BEFORE they contacted a real estate agent; that means that
100% of buyers surveyed started looking at homes first,
agents second. When you combine that finding with the
already existing one that fully 81% of Internet buyers stay
with the first real estate agent they choose to contact, you
can see a powerful case for being able to have consumers
find you, first;
Internet buyers spent an average of 4.8 weeks doing research
before contacting an agent; traditional buyers only 1.7
weeks. That means an Internet buyer is better prepared and
twice+ as less likely to waste your time;
Internet buyers bought a home on average after spending 2.2
weeks looking for a home with an agent; traditional buyers
spent an average of 7.1 weeks; How high would your
productivity be if you could spend 2/3 of the time you now
spend previewing with clients and could dedicate it to
selling and marketing, instead?
Internet buyers previewed an average of 6.7 homes with their
agent (they had already eliminated ones they did not wish to
see), traditional buyers previewed 15.4 homes; an average of
just under nine fewer wasted showings per customer;
Only 3% of all Internet connections available at the primary
computer used for the home-buying process were dial-up:
Internet home buyers and searchers are not sticking with
dial-up, just as they are not sticking with traditional
methods;
The approximate distance between previous residence and new
residence for traditional buyers was 25 miles; for Internet
buyers, it was 242 miles (you can sell anywhere compared to
traditional ways);
Number of agents an internet buyer interviewed, on the
median: 1; Traditional buyers? 3. (Why would you want fewer
auditions and more certain retentions?)
69% of Internet buyers said response time was extremely
important.83% of those buyers chose email as their favored
communication method with their agent. 0% chose "in person."
(The Internet is the new "office visit.")
Internet buyers were more satisfied with their agents: 4.3
to 3.3 for traditional buyers, on a scale of 5 where 5 is
"surpassed expectations."
35% of traditional agents listed "faster response time from
my agent" as the one thing they would change, if they could,
about their experience; Internet buyers? 0%!
Internet buyers were far more satisfied in every important
researched category of satisfaction than traditional buyers
were; when asked the number one reason for satisfaction with
their agent, 91% of Internet buyers said that satisfaction
was because their agent "was always quick to respond."
Traditional buyers? Their number one reason was "worked hard
on my behalf", chosen by 62% of them, leading us to conclude
that traditional buyers did not find their agents "quick to
respond."
And, ladies and gentlemen (a little drum roll, here,
please), 97% of Internet buyers said they would use the same
agent again. Traditional buyers? 50%. (Twice as likely to be
satisfied and twice as likely to give a referral, wouldn't
you think?)
FACT
Agents who sell via the Internet do not get as bogged down
in unproductive chauffeuring to preview homes as traditional
agents do;
Agents who utilize online marketing and have Internet buyers
are more liked, more highly regarded, more likely to have a
repeat sale with the client,
Agents selling to Internet buyers are likely to work only
2.2 weeks with a buyer before selling a property (vs. 7.1
weeks traditionally);
Agents committed to online marketing may be able to expand
their market area to an average 242 mile radius of their
location and remain effective due to online communication;
people find you on the Internet, call you or email you, and
use you to help them find a home in an area they may not
know.
The money you may spend on brochures, ads, newspaper ads,
and the like should be reconsidered and placed into Internet
Marketing.
So, unless you are in a state of denial about the Internet's
importance to real estate transactions, you need to do
several things in your planning for this year, at minimum,
if you want to be on the right side of these statistics.
You need to take most of the money you are spending on
newspaper ads, brochures, glossy marketing pieces, etc., and
invest it in your Online Marketing. Chances are good that
you cannot possibly wisely spend all those dollars online;
consider those savings as your bonus this year. It will be
tough not seeing your comforting listings in the paper, but
think of all the money you'll be saving! (And as more fuel
for that fire, consider this: Ms. Appleton-Young's data also
show that over 70% of people 65 and older read a daily
newspaper, but only 35% of 24 year olds do. PRINT IS DEAD TO
THIS GENERATION OF HOMEBUYERS!)
You need your own website showing your properties and
you. What are you waiting for?
Just having a website or a page on your franchise site won't
cut it; you must be able to be found by people searching for
homes in your considerably larger e-neighborhood. The
Internet is a really big place and chances are that you and
your site may be lost in its hugeness.
And, you must be sure your web site is search engine
friendly. Meaning, it can be developed and optimized so that
it can out rank other sites. DO NOT be fooled by web site
templates that are free, or made in such a way that they
cannot achieve rankings. You need a site made by a Search
Engine Optimizer (SEO Professional)...otherwise, you are
just throwing money into nothing. Remember, you get what you
pay for, and going for 'cheaper must be better' will not net
you those top rankings which result in new prospects and
thus, more sales and listings.