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Save $1000's
By Consulting With An SEO Professional for your Web Sites and
Your Blogs
623-242-8437
Before you call the the SEO
Support Line for the very first time, you need to provide us
with your web site information so that we can analyze the site
for search engine readiness. To do this, simply click on
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The Perfect SEO Firm
Also read: How
To Pick An SEO Professional
and
100,000,000 Ways To Invest In SEO
SEO companies come in all shapes and sizes. You've got your
solo SEOs that either a) do everything themselves and/or b)
sub-contract out many aspects of each campaign while maintaining
a tight control on the quality and results of the project.
Then you have your big SEO firms that employ 20+ employees
that handle various aspects of your account. These firms can
often turn into SEO factories and can lack the ability to treat
each client individually, because everything is done in bulk.
A third SEO firm is a smaller firm that employs a small handful
of employees and may also sub-out a few various aspects of the
campaign, but overall each client is treated with a personal
hands-on approach with most of the campaign handled in-house
with strict quality control measures.
The perfect SEM firm needs at
least one (or more) of the following:
Project Manager
The project manager is responsible for overseeing every aspect
of the SEM campaign. Their job is to ensure that each aspect of
the project is given to the appropriate person to complete and
double checks all work to ensure that the highest standards are
met before it is passed on to the client. The Project Manager is
the primary contact with the client and bears the responsibility
of ensuring that the client knows that their campaign is a top
priority.
Director of Search Engine Optimization
The Director of SEO spends much of their time doing nothing but
research. Researching SEO trends, search engine functionality,
patents, white papers, etc. Their job is to ensure that they
stay on the cutting edge of the technological changes that are
coming down the pike. It is also their job to take this
knowledge and apply it to each and every optimization campaign.
From keyword research and organization to implementation of the
on-page optimization factors. The Director of SEO also overseas
any optimization techniques implemented by sub-seos, link
builders, etc. that may be managing the day-to-day tracking and
tweaking of any site.
Search Engine Optimizer
All other SEOs work directly under the Director of SEO and work
to implement his "vision" of the perfectly optimized page. Each
should do their own research and knowledge building but any
implementations should follow the outline presented by the
Director of SEO. These SEOs should be responsible for the
day-to-day optimization changes, as well as continuous research
to ensure that any client's sites are free from potential
currently unknown search engine roadblocks.
Coder/Programmer
While all SEOs must have a significant knowledge of HTML, XHTML
and CSS coding, it is helpful to have an additional person who
is primarily responsible for the code optimization aspects.
Optimizing and streamlining code can be a significantly
time-consuming process, especially when ensuring each optimized
page has full cross-browser compatibility. When not working on
the optimization code, such a person would be working on
developing and improving in-house tools, reporting systems, as
well as publicly available tools.
Copywriter
The importance of a professional copywriter cannot be
understated. SEO methods that simply take your keywords and try
to place them into text are becoming less and less effective,
not only for search engine placement, but for ensuring a quality
user experience. Each optimized page should have its content
re-written by a professional copywriter following
project-specific keyword guidelines established by the lead SEO.
SEO copywriter should have a marketing background and experience
with ad testing and writing press releases, as well as general
article content.
As SEO becomes more marketing oriented, many more positions must
be added for a firm to properly service their client's needs.
Speaking strictly from an SEO aspect, these jobs are each an
important aspect of achieving success with you optimization
campaign.
Save $1000's By Consulting With An SEO Professional for your Web Sites and Your Blogs
623-242-8437
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